One gets what they work for, not what they wish for. Growing up at a young age and believing that his father’s hard work got their family absolutely nothing, Maximo (Eugenio Derbez) makes a decision to never have to work a day in his life. How will he go about this, exactly? By finding an extremely wealthy and older woman. He’s achieved his goal by courting and marrying Peggy (Renée Taylor), which lasts 25 years before Maximo is kicked to the curb.
Now in his 40’s with no job skills and an inflated sense of worth, the gigolo has nowhere to go except to his estranged sister, Sara (Salma Hayek), and her son, Hugo (Raphael Alejandro). Discovering that his nephew has a crush on a classmate who just so happens to be the granddaughter of a very rich socialite, Maximo sees his opportunity to get back onto the gravy train…while simultaneously assisting Hugo in getting his crush to notice him.
Remember the old Chappelle’s Show skit, where Dave gets lucky enough to impregnate Oprah Winfrey, and then proceeds to live like a king until he finds out the baby actually isn’t his? Minus the baby part, How to Be a Latin Lover is essentially that Chappelle’s Show skit, with an effort to throw in some heartfelt moments. There’s probably a reason this works better as a short compared to a full-fledged feature.
Latin Lover happens to be the directorial debut of comedy actor Ken Marino, and written by Jon Zack (The Perfect Score) and Chris Spain, filmed in English and dubbed to Spanish. There are certainly worse written comedy screenplays, but a lack of meat and substance make for a movie that feels every bit of its one hour and fifty five minute runtime. Mainly, because the comedy rarely hits big, whether it be of the physical slapstick variety (one gag in a pool does hit its mark), or traditional dialogue (generally, the characters speaking in Spanish for some reason makes the movie slightly funnier as compared to when they do not).
How to Be a Latin Lover is designed to be a vehicle of introduction tp Mexican actor Eugenio Derbez, consistently recognized as one of the most recognized actors in the Latin American community, to the U.S. audience. As yours truly watched him for the 1st time, it’s easy to see why he’s so popular. The man has substantial charisma and presence, and it will be interesting to see what comes of his career in the Americas.
If only the character he plays were a little easier to find humor in, instead of being either a complete buffoon or just generally unlikable. Like these comedies go sometimes, the redemption arc for the main character can end up feeling rushed and unearned, which is the case with Latin Lover.
However, the ageless beauty Salma Hayek and Raphael Alejandro do a good job at delivering sentimentality and being honest people the audience should root for. On a supporting cast level, How to Be a Latin Lover assembles names that many audiences will be pretty familiar with. Every Rob in Hollywood appears in this feature (Rob Corddry, Rob Riggle, Rob Huebel, and Rob Lowe) and are joined by Raquel Welch, Kristen Bell, and Michael Cera. As interesting as it is to see all of these names in this comedy, there are a lot of characters and most don’t really add much to the proceedings, unfortunately, outside of a small laugh here and there.
Cómo es? Though showcasing some good performances, How to Be a Latin Lover doesn’t have enough comedic heat to support its long runtime.
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